Facebook icon 



When you design for the eye over age 40, you design for ALL eyes.

Knowing what diminishes legibility is the first step to communicating with optimal impact and clarity.


Go to EE home page

Consulting & Design

Age-related vision difficulties typically begin about the age of 40 to 45 (primarily in loss of close-up vision). In the U.S., nearly 50% of the entire U.S. population is currently over age 40 and most likely experiencing typical age-related vision loss.

Through Best Practice Clinics, we consult with businesses and organizations by reviewing their current design materials, including space design and signage, and produce a comprehensive analysis of how the materials and/or environments might be improved for the benefit of the aging eye.

One of the most common responses to materials that are hard to read is that they are ignored. Legibility is the keystone to enabling an environment for effective communication. Don't let your materials go unread! Our Design Services are dedicated to creating the best design for communicating with the aging eye. Eyes of all ages benefit from this approach.

Finally, Elder Eye becomes "The Legibility Doctor" through customized presentations on good design for the aging eye. These presentations can help turn the tide toward greater awareness of the importance of legible design for all populations.

We look forward to helping you and the aging population that you serve.


Best Practice Clinics
Elder Eye (as "The Legibility Doctor") offers Best Practice reviews of printed materials, web/multi-media, and space design. This cost-effective review will show you where your organization is falling short in communicating with and accommodating the aging eye. Plus, upon follow-through on the Best Practice suggestions, earn the distinction of being Elder Eye Certified!

Check out a story written about an Elder Eye BP review of the City of Edina, Minnesota "About Town" publication.

Contact us to set up a Best Practice Clinic.

Design Services – design without the BIG type!
We will help you design your materials without age-segregating large typefaces. Our international research has resulted in the development of design principles that actually attract the aging eye—and eyes of all ages. Let us use this sensible design approach on your materials.

Contact us to discuss your next design project.

Custom Presentations
“The Legibility Doctor” presents good design practices for the eye over age 40

Audience Testimonials:
Awesome viewpoint; very helpful perspective”

“Best workshop I've been to in a long time!”

“I thought I wouldn't be interested, but this was my favorite session today. Very interesting stuff.”

“This was a good general refresher in design too!”


“Bring her back!”

Click here to connect with The Legibility Doctor.


©2020, Elder Eye – a DBA of Points Of View Inc.


  Banner photo by "ponsulak" at