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When you design for the eye over age 40, you design for ALL eyes.

Knowing what diminishes legibility is the first step to communicating with optimal impact and clarity.


Go to EE home pageAbout Elder Eye – the "Legibility Doctor™"
Customer Service & How to Order

About Elder Eye

Elder Eye specializes in universal, inclusive design to benefit legibility and comprehension for the aging eye, with the ultimate goal of communicating to ALL eyes.

Elder Eye was created by Wendy J. Johnson. Wendy has been a graphic designer and art director for over
30 years. In 1995, she became temporarily vision-impaired. During a recovery period of several months, Wendy became aware of the large number of written and other visual materials that are difficult for the aging and troubled eye to see. As a result, she has developed a base of knowledge in eye diseases and the aging eye, researched international standards of legibility, and arrived at certain design considerations that not only aid in visual communication to the aging and troubled eye, but also communicate to eyes of all ages.

Wendy continues to conduct research into vision and legibility issues for the aging eye. She is an associate of the Helen Hamlyn Research Center at the Royal College of Art in London.

Customer Service

Your satisfaction is our top priority. If you have a problem with a transaction, just let us know and we will work with you to resolve the issue. You can open a dispute via email or call us at 952-472-4155. We will make every effort to respond to all customer service inquiries within 2 business days.

OUR POLICIES – terms are subject to change without notice

Quantity Discounts
Quantity discounts are available. Contact us at 952-472-4155 or email your request, indicating the quantity requested, to

We typically ship via USPS Priority Mail (domestically and internationally). You should expect shipping to take 2-5 working days in the U.S., not including order processing. International orders typically take 5-10 working days, not including order processing. Order processing usually takes 4 to 24 hours. If you need an item sooner, please contact us in advance of placing your order and we will do our best to accommodate your needs with a different rate of shipping. Delivery tracking is available.

Order cancellation
We pick, check, pack, invoice, and often ship orders within hours of receiving them so we can get them to you quickly. Therefore, if you need to change or cancel your order, you must contact us ASAP! It's best to call us on the phone rather than emailing us because by the time we go through all of the day's emails, your order may already be on its way to you. We do not pay for shipping on returned items.

Returning items
We have a 30-day return policy. If you are unsatisfied with your purchase, we will give you a refund for the item, minus a 20% restocking fee—provided the item has not been used. Damaged and items that show use will NOT be refunded. The determination of "use" is at Elder Eye's discretion — not the customer. Please call or email us prior to returning an item so we can be prepared to accept your return and provide you with a Return Authorization number and address for your return. Refunds are made upon receipt and inspection of the item in our office. We do not pay for shipping of the returned items. The customer must pay for the return shipping. We will inspect the item upon return to determine whether a refund (minus the restocking fee) may be issued.

Product liability
We have to limit our liability to replacement or refund of a defective item. We cannot be responsible for damages, personal or otherwise, due to misuse or negligence while using a product.

Privacy policy
We will never sell your personal information. We do not store your credit card information electronically or on our website so your personal information is not accessible through the internet. We respect the privacy of our customers and do the utmost to preserve your trust in us.


How to order

Online – Elder Eye products (see below for Elder Eye Press books)
You can order Elder Eye products directly from this website through PayPal®. Select the product you want in the pull-down menu under each product description and press the Add to Cart button for each item. When you press the Add to Cart button, you will be routed to a secure PayPay® shopping cart page where you can select the quantity you desire. The Shopping Cart gives you the option of returning to shop for more items and add them to your cart.

Shipping charges and tax (sales tax applies to MN residents only) are calculated and reviewable prior to your final check-out. If you are a tax-exempt organization, please call us to place your order if you wish to receive a tax-exempt status. We will need your State of Minnesota tax exempt number to place your order.

All prices are in US dollars.

Contact us first if you wish to place a purchase order. Purchase orders are NOT accepted for international orders. International orders must be paid either through Paypal® or by check.

If you are paying by check, your check will be processed and cleared prior to your order being shipped so please consider that in your order timing. We do not accept wire transfer payments.

NOTE: A PayPal® account is NOT required to shop via the PayPal® Shopping Cart.

Please check our Returning Items information in the column to the left for additional fees that will be incurred on returned items and for our timeline on returned product.

By phone
Call us at 952-472-4155. Please call between 9 am - 5 pm, Central Standard Time, Monday - Friday. If you are unable to reach a real, live person, please leave a message with your phone number and we will call you back as soon as possible.


Order Elder Eye Press books from this website by selecting the image of the book you want on the Elder Eye Press page. You will then be sent to an ordering page at (our on-demand publishing partner) where you may place your order. (We do not hold an inventory of books at our office. They are only available online through our on-demand publishing partner.)


©2019, Elder Eye – a DBA of Points Of View Inc.


  Banner photo by "ponsulak" at